Brief
Mushroom growers and enthusiasts often face challenges in finding new vendors for their cultivating activities. Due to the specific needs of mushroom cultivation, it can be difficult to find reliable suppliers who offer high-quality mushroom spawn, substrate, and other necessary materials. High Desert Spores aims to one of the premium quality vendors in the mushroom industry by boosting their digital marketing activities.
Role:
Digital Designer
Social Media Manager
Marketing Collaborator
Time
2021-2023
Tools
Adobe Creative Cloud
Meta Business Suite
Shogun
Canva
Challenges
A business running without an optimized website and social media. They also keep getting banned on certain platforms. Their website was slow and was not user-friendly. They were also not able to track important metrics and insights from their audience. Conversions were less than 1%.
Goal
To optimized their website and social media channels for maximum reach and results. To become the top of mind to their consumers.
Strategy
We we're able to optimized their website by first installing a new theme that is more user and mobile friendly; we then reduced the bloat by certain images and code that was initially used; then we showcased their offerings clearly on their homepage. New imagery assets then developed and used as well. Additional integrations were done on the back-end to make sure they're making the most out of their website. We also up their social media game by producing customized video and image content to build up more engagement and traffic to their products.
Results
They had increased their revenue by over 20% by deciding to fix their usability of their website and re-engaging their audience on social with customized content published on auto-pilot that looks consistent and on brand — saving them time and energy to focus on more important things.
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